News

News

owned-and-managed-by-juilliard

09 April 2019

Press Release – rivers and kaisercraft continue new retail openings

Mid Valley Shopping Centre announced today that brands, Rivers and Kaisercraft will be joining the centre as part of the centre’s new retail make over.

 

Kaisercraft is scheduled to open a 500m2 retail space at Mid Valley Shopping Centre in mid-June 2019.  Kaisercraft offers an ever-rotating range of fashion stationery, gifts, homewares and arts and craft supplies to the market. This family owned business has a global wholesale customer base and a rapidly growing retail presence with over 25 Kaisercraft retail stores located throughout Australia. Attracting Kaisercraft as the first large format craft retailer in the Latrobe Valley is a bonus for the region’s craft enthusiasts and Mid Valley Shopping Centre.

 

Affordable fashion giant Rivers, will open a further 500m2 retail space in July 2019. Rivers as a longstanding fashion retailer delivers great quality, value and style from top to toe for men and women at great value.

 

Mid Valley Shopping Centre recently confirmed the official opening of the new Cotton On Mega store to take place on Friday 12 April with a full day of family friendly activities scheduled as part of the launch.

 

“We are delighted to announce the addition of Kaisercraft and Rivers as part of our new centre redevelopment”, said Mid Valley Shopping Centre Manager, Sjaala Harbridge. “Both retailers will perfectly complement our current retail mix and add depth to our fashion and lifestyle offers enabling customers to shop locally.”

 

Mid Valley Shopping Centre is the exclusive home in the Latrobe Valley to the $300 million Noni B Group, incorporating fashion retailers, Noni B, Rivers, Katies, Be Me, Millers and Rockmans bringing the popular resilient fashion brands together under one roof.

 

Mid Valley Shopping Centre’s school holiday and Easter programmes can be accessed here: www.midvalleyshoppingcentre.com.au

 

For further information or photo opportunities contact Amanda Mills, Green Light PR:

M: 0412 513 412 amanda@greenlightpr.com.au

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owned-and-managed-by-juilliard

31st August 2018

Press Release – Mid Valley Shopping Centre

Mid Valley Shopping Centre has secured iconic discount department store Dimmeys for a launch date in October 2018. A bargain hunter’s paradise, the new Dimmeys store will stock national brands and imported apparel covering men’s, women’s and children’s clothing, manchester, homewares, home furnishings, giftware and apparel for the whole family.

Dimmeys will be unveiling a huge 2400m2 concept store at their new location at Mid Valley Shopping Centre. Customers will benefit from longer trading hours, accessible parking and the convenience of shopping in a centre with other retailers.

The new store Dimmey’s store at Mid Valley Shopping Centre will be the retailer’s 40th store across Australia.

“We are thrilled to have Dimmeys on board it will be a great fit for the centre”, said Mid Valley Shopping Centre Manager, Sjaala Harbridge. “With Dimmeys launching just before Christmas, our customers will be able to shop locally for gifts.”

Mid Valley Shopping Centre will also be rolling out a number local events and activities for the upcoming school holidays, Senior’s Week 2018 and Christmas. For more information on activities visit: www.midvalleyshoppingcentre.com.au

Contact:
Sjaala Harbridge
Centre Manager
Phone: 03 5133 7022

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owned-and-managed-by-juilliard

1st March 2018

Press Release – Mid Valley Shopping Centre

Mid Valley Shopping Centre today announced that after 35 years of trading, Target will be leaving the centre in June. The decision to close the store at the Morwell centre forms part of the retailer’s portfolio strategy to close some of its stores where it has excess coverage across a region, in this case the La Trobe Valley.

Sjaala Harbridge, Centre Manager stated,” We have a long history with Target, having managed to accommodate their changing space needs over many years. While disappointing to see a retailer leave, overall Centre sales have remained steady, with annual sales of over $139million, increasing by 2%, last month and year on year growth of 1%.”

Target vacating its tenancy provides an exciting opportunity to redevelop the over 7,000 square metre tenancy and introduce new retail and service offers to the Centre which also houses national majors Big W, Bunnings, Village cinemas and a recently refurbished Woolworths on long term leases.

Ms Harbridge said,” Our Centre continues to attract quality retailers and we’re seeing their sales increase which reinforces the place of Mid Valley as the pre-eminent shopping centre within the La Trobe Valley. We are excited to have appointed Retpro as leasing and development management consultants to assist us with the next phase of growth and renewal at the Centre.”

Contact:
Sjaala Harbridge
Centre Manager
Phone: 03 5133 7022

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owned-and-managed-by-juilliard

18 February 2019

Press Release – Mid Valley Shopping Centre Commences makeover

Mid Valley Shopping Centre’s development has commenced and the centre is excited to announce retail giant Cotton On Mega store will be the first stage of the new look retail line up.

Cited as a customer favourite in recent market research conducted by the centre, the Cotton On Mega Store will take up an impressive 1200 metre square space and incorporate popular brands such as Cotton On, Cotton On Body, Cotton On Kids and Rubi Shoes. The Cotton On Mega store is expected to launch late April 2019.

Mid Valley Shopping Centre secured iconic discount department store Dimmeys in November 2018 and with the addition of the Cotton On Mega store, prospective new mini-major and specialty stores, the centre is set for a transformation over the next 5 years.

“We are very pleased to announce that Traralgon based commercial builders BFN Developments has been awarded the contract to build the mixed mini and major development project. With more than 25 years building experience, BFN Developments is one of the leading commercial building company’s in Gippsland and South-eastern Victoria.

It is anticipated that the project will generate over 50 jobs during construction and approximately 40 retail roles over the long term.

It is an exciting time for the centre and the local community as a whole”, said Mid Valley Shopping Centre Manager, Sjaala Harbridge.

Morwell the heart of Latrobe City, is currently at the forefront of a number of key secured investments  including SEA Electric, Energy from Waste, Latrobe Valley GovHub, the new Fire Station specialist training facility, a Hi-Tech Precinct, Gippsland Tech School, the Forensic Hub and many other pending business expansions ensuring a strong future for Latrobe City.

Mid Valley Shopping Centre will be rolling out a number of local events and activities throughout the year to find out more visit www.midvalleyshoppingcentre.com.au

For further information or photo opportunities contact Amanda Mills, Green Light PR:

M: 0412 513 412 amanda@greenlightpr.com.au

mid-valley-website-shopping-centre-logo

owned-and-managed-by-juilliard

8th March 2018

Press Release – Mid Valley Shopping Centre

Mid Valley Shopping Centre confirmed Coles supermarket will be closing in June this year.

Sjaala Harbridge, Shopping Centre Manager, said, “The forthcoming changes with Coles and Target were anticipated and are in line with the restructure of retail offerings in shopping centres across Australia.

Growth has been hampered at the Centre since Coles took over the former Bi-Lo store, with insufficient space and stock to run a full line grocery store. Our future development gives us the ability to attract new quality retailers and broaden the retail mix available, without the constraints that were previously part of the Coles lease.”

“Target and Coles vacating provides an exciting opportunity to redevelop over 9,000 square metres and introduce new retail and service offers to the Centre which also houses national majors Big W, Bunnings, Village cinemas and a recently refurbished Woolworths on long term leases.”

Ms Harbridge said, “Our Centre continues to attract quality retailers and we’re seeing their sales increase which reinforces the place of MidValley as the largest and pre-eminent shopping centre within the La Trobe Valley. We have introduced a number of new national retailers to the Centre over the past two years and these stores are trading profitably.”
“We thank all our patrons and customers for shopping with us. We will reciprocate and support the local community by continuing to add retail offerings that increase the depth and breadth of shopping choices.”

“We are excited to have appointed Retpro as leasing and development management advisers to assist us with the next phase of growth and renewal at the Centre. Retpro has a proven track record in revitalising shopping centres, including the recently redeveloped and repositioned Spencer Outlet Centre and redevelopment of Werribee Shopping Centre.”

“We ask that our customers buy local and support the retailers that are continuing to service the community.”
Communications and news updates are available on the Centre website midvalleyshoppingcentre.com.au

Contact:
Sjaala Harbridge
Centre Manager
Phone: 03 5133 7022

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